What are concentrated serums?

A serum is a skincare product you can apply to your skin after cleansing but before moisturising, with the intent of delivering powerful ingredients directly into the skin.

Serums are made up of smaller molecules that can penetrate deeper into the skin to deliver a very high concentration of active ingredients.

Our range of Concentrated Serums have been developed to offer a targeted solution to skin concerns that you may often experience.

Why people love Concentrated Serums

Serums 101: Application and Layering

Serums… we all love them, but do we really know what they are and how to use them? Well, let’s break it down.

Read more

Behind the range: Q&A on Concentrated Serums

Want to know more about how our Concentrated Serums were created We chat to the brand manager behind the range...

Read more

Discover the right Concentrated Serum for you

Not sure which Concentrated Serum fits best into your skincare routine? Take our super quick and easy skin quiz to find out

Take quiz

Naturally powerful

Intense Hydration Hyaluronic Acid

Suitable for dry skin

• 1.5% hyaluronic acid
• Developed with five different molecule sizes to
offer multi-depth hydration
• Repairs skin barrier function by locking in moisture for 24-hours

Apply after toner before other serums.

Advanced Brightening Vitamin C

Suitable for all skin types

• 5% pH-balanced vitamin C
• Helps to improve the appearance
of pigmentation and dark spots
• Formulated to be irritation-free without causing skin sensitivity to the sun

Apply after Skin Tone Perfector and Intense Hydration, but before Wrinkle Rescue.

Eye Perfect Peptides

Suitable for all skin types

• Target the eye area with two high-strength peptides
• Helps to improve the look of wrinkles, puffy eye bags and dark circles under the eyes
• The eye area can look more supple and firm

Apply first. Use in place of eye créme.

Wrinkle Rescue Retinol Alternative

Suitable for dry/mature skin

• 1% Bakuchiol, a powerful plant-based alternative to retinol
• Formulated to be gentle and irritation-free
• Helps to reduce the appearance of fine lines and wrinkles

Apply last in the PM after lighter serums. Wait 5 mins before night créme.

Sensitive Support Ceramides

Suitable for dry/sensitive skin


• Cool discomfort and soothe dry skin
• Ceramides work to protect the skin's moisture barrier while helping to stimulate its natural protective abilities
• Helps to improve the appearance and texture of skin

Apply on its own to soothe skin.

Skin Tone Perfector Niacinamide

Suitable for oily skin

• 10% Niacinamide + 5% Acetyl Glucosamine
• Works to calm breakouts, and reduce redness and excess oil
• Helps to improve the appearance of skin texture with regular use

Apply straight after toner before other serums.

Browse Concentrated Serums online

Regular price
NZ$29.99
Sale price
NZ$29.99
Regular price
NZ$0.00
Unit price
per 
Rated 4.7 out of 5
Based on 62 reviews
Regular price
NZ$29.99
Sale price
NZ$29.99
Regular price
NZ$0.00
Unit price
per 
Rated 4.6 out of 5
Based on 26 reviews
Regular price
NZ$29.99
Sale price
NZ$29.99
Regular price
NZ$0.00
Unit price
per 
Rated 4.9 out of 5
Based on 37 reviews
Regular price
NZ$29.99
Sale price
NZ$29.99
Regular price
NZ$0.00
Unit price
per 
Rated 4.3 out of 5
Based on 26 reviews
bundle
savings
bundle
savings
Regular price
NZ$44.08-$62.98
Sale price
NZ$44.08-$62.98
Regular price
NZ$62.98 -$89.97
Unit price
per 
Rated 4.7 out of 5
Based on 188 reviews
Regular price
NZ$19.99
Sale price
NZ$19.99
Regular price
NZ$0.00
Unit price
per 
Rated 4.3 out of 5
Based on 4 reviews
Regular price
NZ$19.99
Sale price
NZ$19.99
Regular price
NZ$0.00
Unit price
per 
Rated 4.8 out of 5
Based on 5 reviews
Regular price
NZ$29.99
Sale price
NZ$29.99
Regular price
NZ$0.00
Unit price
per 
Rated 5.0 out of 5
Based on 6 reviews
Regular price
NZ$26.99
Sale price
NZ$26.99
Regular price
Unit price
per 
Rated 5.0 out of 5
Based on 1 review
Regular price
NZ$34.99
Sale price
NZ$34.99
Regular price
Unit price
per 

Find your perfect serum

Not sure which Concentrated Serum fits best into your skincare routine? Take our super quick and easy skin quiz to find out

Find your perfect serum

How would you describe your skin?

Dry/Mature

My skin feels tight and can be dull or flaky

Normal

My skin is no trouble, not too oily or dry

Combination

The middle of my face is oily, my cheeks feel dry

Oily

My skin feels oily or shiny. My pores are often enlarged

Sensitive

My skin is sensitive to certain products

Find your perfect serum

What is your main skin concern?

Acne/Blemishes

I'm have enlarged pores or breakouts

Dry/Dehydrated Skin

My skin feels tight, is sometimes dry or flaky

Fine Lines & Wrinkles

I am starting to see signs of dryer skin and fine lines

Dull Skin

My skin can look flat and dull

Uneven Skintone

My skin has dark patches of uneven colour

Find your perfect serum

Do you want to add a focused treatment or oil to your routine?

Yes

No

Find your perfect serum

What do you want to target with your treatment or oil?

Hydration

Wrinkles

Uneven Skin Tone/Large Pores

Dark Circles/Puffy Eye Bags

Repair/Scarring

Spots & Blemishes

Pigmentation/Dullness

Your ideal skin regime:

Loading results...